To modify to suit the wishes or needs of a particular individual

RED Performance and Customs is a unique experience, second to none in automotive customization for individuals, small businesses and corporations. From stealth to extravagant, the mission of RED is to individualize each client’s vehicle to their exact specifications. Great pride is taken in maintaining the highest standards of quality, exceptional client service and constant automotive innovation.


Located in a modern showroom in West Midtown in Atlanta, Georgia, RED is a 12,000 square foot facility capable of handling all aspects of performance and customs. Having in house fabrication, upholstery, paint, audio/video and security system installation provides clients with the utmost attention to detail and craftsmanship.



Opened in late 2007, RED is the only showroom of its caliber in the Southeast region and has positioned itself as the premiere destination for a myriad of celebrities, car enthusiasts, marketing firms, advertising agencies and dealerships alike. RED Performance and Customs has established a strong following among the car elitists of Atlanta including professional athletes, musicians, entertainers, executives and even a few politicians. Next on the horizon is a reality TV show, RED - Life in the Fast Lane, and a national presence in the industry.


RED - Life in the Fast Lane...coming soon!